Pinterest announced the opening of its developer sandbox enabling any developer to access its API and start building apps and integrations.When a developer is ready to launch it publicly, they can submit it for review and what Pinterest calls a “quick” approval.
“Earlier this year, we launched the Pinterest Developers Platform, a suite of endpoints for building apps and integrations that bring Pins to life and help people do more with their Pins,” a spokesperson for Pinterest tells us. “By opening the platform to further development and creativity, people will have more ways to take action with their Pins.”
So far, developers have submitted over 5,000 ideas for apps and integrations, the company says. These include recipe recommendation apps, travel planning apps, gift registry integrations, publisher integrations, etc.
“Over the past few months, we’ve been working with developers including IFTTT, Polyvore and Topshop to launch the first Pinterest integrations,” the spokesperson says. “In that time, Polyvore increased their traffic from Pinterest by 35 percent, and the number of Pins saved from Polyvore has jumped tenfold. The number of Pins being saved from IFTTT has grown 33 percent week over week.”
There’s a case study from Polyvore here.
Earlier this month, Pinterest announced that it has over 100 million users.