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Designing And Testing Your Landing Page For SEO Ranking
Part of the problem with landing page design for SEO (Search Engine Optimization) is that there is a conflict between the type of page that is likely to rank on a search engine and the type of page that a person will interact with. In the world of landing page …
By Patrick HareRead More
March 15, 2010 -
How To Build Your Website’s Trustworthiness
Similar to the concept of Domain Trust, the idea of Page Trust (or “on page trust factors”) centers around a search engine’s rating of the type and kind of content on a website itself. There is a certain amount of controversy in the SEO community about whether and how an …
By Patrick HareRead More
March 15, 2010 -
Optimizing Your Medical Website For Visibility
Creating effective search engine optimization (SEO) and marketing (SEM) campaigns for medical professionals involves a slightly different strategy than a campaign for other professionals. There are several different reasons why this is the case. Aside from considerations related to FDA, AMA, and other regulatory guidelines for physician advertising online, websites …
By Patrick HareRead More
March 15, 2010 -
Making Your Site Netbook Friendly
Inexpensive “Netbook” computers are becoming very trendy, and are being bundled with wireless internet plans. As this CNN.com article shows, the distinction between a Netbook and a laptop is blurring, but a website designer should be very aware of some big differences:
By Patrick HareRead More
March 15, 2010 -
Integrating “Cheap” Into Your Content Requires A Bit Of Finesse
Many of our Search Engine Optimization and Pay-Per-Click customers encounter a problem when we do keyword research for them. We create long lists of actual keywords typed in by Google searchers, and no matter what the product or service, the word “cheap” invariably appears in the results. Very few webmasters …
By Patrick HareRead More
March 15, 2010